Science of the Secondary, No. 1 Apple

“The expression ‘A for Apple’ is almost always the first thing we learn as a child. Why is ‘A’ always for Apple and never for Ant? What makes the apple more important than the mighty ant? Mention the word ‘apple’ and most people will conjure up the image of a red juicy fruit that resonates with a delicious crunchy sound when the teeth sinks into the thin layer of waxy skin, making contact with the flesh inside…”

‘Science of the Secondary: Apple’ is the first edition in the series of the ongoing independent research programme conceived and developed by Atelier HOKO.