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In an increasingly digital world, brands are faced with the challenge of reshaping their identities in order to solidify their presence both online and offline, not to mention a variety of other mediums. As a result, many designers and creatives have chosen to break the common notion of “never change your identity” and opted for fluid, adaptive graphics that flexibly adapt to each platform they are placed on.
Interweaving elements that span across graphics, motion, and more, 'Dynamic Branding' showcases the best examples of graphic systems that skilfully shape shift across mediums to bring out the best of what their brand has to offer while maintaining its integrity and core values.
Published by Viction:ary
Softcover, with dust jacket
272 pages
180 x 250 mm
ISBN 9789887566632
