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Gitai (Gitai means biological mimicry in Japanese) is an art book collection with the theme of "object’s mimicry" by a Japan based designer, Tomoyuki Koseko. By applying the concept of biological mimicry to objects, he visualizes new experimental graphics and archives them as specimens through an annual art book publication. The purpose is to raise new thinking by connecting two different images through visual comparisons.
At first glance, the cover of this publication appears to be a magazine showcasing hams. However, upon closer inspection, it becomes apparent that the ham's shape actually represents the Earth. Thus, this is not merely a magazine, but an art book that visually compares two objects: planets and hams. Interestingly, none of the images in the book are actual photographs of ham; instead, the artist has painted the planets in a pink hue.
The work's intriguing aspect lies in how it offers a fresh perspective by presenting the planets in pink. The details of the planets, such as craters and clouds, are juxtaposed with the marbled patterns found in hams. For instance, the surface of the Sun takes on a resemblance to a slice of salami sausage.
This project serves as a small experiment to bring a sense of wonder to our everyday lives. Next time you find yourself in the meat aisle of a supermarket, see if you can spot your favorite planet amidst the selection.
Published by KOSEKO DESIGN&PRESS
Open edition
Softcover
28 pages
210 x 297 mm
