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BOOKS ARE MY BAG is a nationwide campaign run by the Booksellers Association to celebrate bookshops. It launched in 2013 and today comprises Bookshop Day and the Books Are My Bag Readers Awards. At the centre of the campaign is the iconic BAMB tote bag - Now available As Gaeilge.
Since the campaign launched, over a million people have worn a Books Are My Bag to show their love for their local bookshop.