{"product_id":"creating-a-brand-identity-a-guide-for-designers-catharine-slade-brooking","title":"Creating a Brand Identity: A Guide for Designers, Catharine Slade-Brooking","description":"\u003cp\u003eCreating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process.\u003c\/p\u003e\n\u003cp\u003eExercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity.\u003c\/p\u003e\n\u003cp\u003eCase studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.\u003c\/p\u003e\n\u003cp\u003ePublished by Laurence King\u003cbr\u003e2016\u003cbr\u003e160 pages\u003cbr\u003e230 x 191mm \u003cbr\u003eISBN: 9781780675626\u003c\/p\u003e","brand":"Laurence King","offers":[{"title":"Default Title","offer_id":47156228292939,"sku":"","price":25.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2538\/3478\/files\/Creating-a-Brand-Identity-Catharine-Slade-Brooking-Cover.webp?v=1701524632","url":"https:\/\/www.thelibraryproject.ie\/fr\/products\/creating-a-brand-identity-a-guide-for-designers-catharine-slade-brooking","provider":"The Library Project","version":"1.0","type":"link"}