{"product_id":"copywriting-successful-writing-for-design-advertising-and-marketing-gyles-lingwood-and-mark-shaw","title":"Copywriting: Successful Writing for Design, Advertising and Marketing, Gyles Lingwood and Mark Shaw","description":"\u003cdiv class=\"l-tabs--left\"\u003e\n\u003cp\u003eWriting great copy is often assumed to be a natural talent. However, there are powerful techniques one can employ to craft strong written content with ease. This essential guide teaches the art of writing great copy for digital marketing, branding, advertising, websites, social media, retail environments, packaging, catalogues, internal communications and company magazines. \u003cbr\u003e\u003cbr\u003eUsing a series of practical exercises and up-to-date illustrated examples of award-winning campaigns and communications, \u003cem\u003eCopywriting \u003c\/em\u003etakes the reader through step-by-step processes that can help them to write engaging content quickly and effectively.\u003cbr\u003e\u003cbr\u003eThis revised edition includes new, insightful interviews from a diverse range of leading copywriters, as well as new illustrated case studies of major brands that explore the practical challenges involved in creating cutting-edge copy, providing you with all the tools and advice you need to become a confident and versatile creative copywriter.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003ePublished by Laurence King\u003cbr\u003e\u003cspan\u003e\u003cspan\u003eThird Edition\u003cbr\u003eSoft\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan\u003ecover\u003cbr\u003e240 pages\u003cbr\u003e244 x 172 mm\u003cbr\u003eISBN 9781529420241\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Laurence King","offers":[{"title":"Default Title","offer_id":50889596764491,"sku":null,"price":33.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2538\/3478\/files\/Copywriting-SuccessfulWritingforDesign_AdvertisingandMarketing_GylesLingwoodandMarkShaw_Cover.webp?v=1732554279","url":"https:\/\/www.thelibraryproject.ie\/da\/products\/copywriting-successful-writing-for-design-advertising-and-marketing-gyles-lingwood-and-mark-shaw","provider":"The Library Project","version":"1.0","type":"link"}