Copywriting: Successful Writing for Design, Advertising and Marketing, Gyles Lingwood and Mark Shaw

Writing great copy is often assumed to be a natural talent. However, there are powerful techniques one can employ to craft strong written content with ease. This essential guide teaches the art of writing great copy for digital marketing, branding, advertising, websites, social media, retail environments, packaging, catalogues, internal communications and company magazines.

Using a series of practical exercises and up-to-date illustrated examples of award-winning campaigns and communications, Copywriting takes the reader through step-by-step processes that can help them to write engaging content quickly and effectively.

This revised edition includes new, insightful interviews from a diverse range of leading copywriters, as well as new illustrated case studies of major brands that explore the practical challenges involved in creating cutting-edge copy, providing you with all the tools and advice you need to become a confident and versatile creative copywriter.